What is a brand story? Have you heard this term before? What is the purpose of the brand story? Your brand has a story and your awareness of this will change how you think about your business. Shaan will break down the four parts to a brand story. This training will give you clarity on what a brand is, your brand, and your brand story. You will be able to share what your challenge was, how you were able to conquer it, and how to provide a solution, creating a win for your client. Knowing your brand story will unlock the power of your brand.